What is One Percent Edge?

One Percent Edge is a mindset, a movement, and a return to what matters most to you.

It’s built for ambitious, growth-driven people who are done with burnout, ready to find alignment, and want to live and lead from a place of strength, clarity, and purpose.

This is where you come to find your edge

Not by pushing harder, but by shifting smarter.

Not through extremes, but through energy, intention, and identity.

If you’ve tried every plan, every hack, every “get back on track” moment…

This space is for you.

🧭 What You’ll Find Here

No hype. No shame. No toxic motivation.

Instead, you’ll find:

✅ Tools to build energy, clarity, and sustainable strength

✅ Frameworks for calm, consistent progress

✅ Permission to move slower, so you can go deeper

✅ Daily & weekly reflections to keep your mind aligned with your mission

💭 What I Believe

This isn’t about doing more.

It’s about doing what matters with self-respect, purpose, and a rhythm that fits you.

I believe:

🧠 Energy > Willpower

🧘‍♂️ Recovery > Grind

⚡ Identity > Discipline

💥 Tiny Wins > Big Pressure

👋 Who I Am

Hey, I’m Alex Novicov lifestyle fitness coach, writer, trail runner, and recovering workaholic and people pleaser.

• Guide for ambitious humans chasing clarity, not chaos

• Coach for people ready to rebuild from burnout, align with purpose, and redefine what’s possible

• Lifestyle Fitness Coach that helps the ambitious become fit and aligned with who they are. So when they look in the mirror it reflect of who they truly are.

Also: curious human, lover of long trails, deep chats, and snacks with macros.

🌱 Why I Built This

Because too many purpose-driven people are running on empty chasing success while feeling disconnected from their body, energy, and life.

You don’t need another plan.

You need a path.

You need rhythm, clarity, and a return to you.

That’s what One Percent Edge is here to build together.

Start small. Stay honest. Go deep.

This is your edge. You define it.

Ready to Redefine Your Impossible?

Join the community of humans who are building real strength inside and out.

Start small. Stay honest. Go deep.

That’s the One Percent Edge.